Almost one year ago, on June 16, 2015, Donald J. Trump announced his candidacy for president and immediately started a firestorm with this comment.

“When Mexico sends its people, they’re not sending their best. They’re not sending you. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.”

From that moment on, his popularity soared and he didn’t stop. Instantly, Hispanic groups attacked him. Macy’s stopped selling his clothing line, Univision got really mad, and people call him racist all because of that comment.

Despite some people hating Donald, he quickly stood out as a candidate that was serious about immigration, but the comment did something else. It made the media focus so much on the billionaire businessman that nobody else got any coverage. That comment set the whole tone of the campaign.